Business card printing is a basic marketing component for any business and individual in a professional industry. They may seem easy, but it is important to put a lot of thought into your business card printing. Here are a few frequently asked questions to help you through the process of printing your cards.
Should I print on the front and back?
Your designs are truly based on the impression you want to leave for your business, so business card printing on the front and back is also up to you. Two sides give you double the room to implement branding, provide contact information and add a little flair with photos, images, art or whatever else is relevant. But it will be more expensive for full color front and back business card printing, so think about that as you decide. The more recent trends lean toward two sides, but achieving an effective look is possible by using just the front.
How many cards should I print?
The quantity of your order is directly correlated to the size of your business and your target audience. It is smart to print at least 250 cards whenever possible, but if you are looking to gain traction on a large scale, print at least a thousand. Either way, the more you print, the more you save and you will likely need more than what you initially think. Be careful to proofread with precision if you are making a large business card printing order. You wouldn’t want to waste all of them because of a tedious mistake or silly error.
Are full color business cards really more effective than black and white?
Absolutely, yes. Business card printing in color almost always creates more of a wave of attention for your business than black and white. If you have a company that suits the style of black-and-white, it might be worth trying to achieve that look successfully, to save costs. It is still possible to make an impression with black and white. But for the most part, the use of color draws more attention to the layout and makes you stand out against the bulk of your competitor’s business card printing.
Should I be willing to spend extra to shave a few days off the delivery time?
If you are a start-up business that is looking to hand out cards as soon as possible or you are running low and need a bulk of them for an upcoming convention, I would say spend the extra for the shorter turnaround. However, if you aren’t in a rush for your new cards, a few extra days could be your way of slimming down the money you spend on delivery and relocating it to front and back printing, adding aqueous or high gloss UV coatings or whatever other extras you have in mind for your business card printing.