Creating useful content for your audience is your number one job when it comes to creating your content marketing strategy.
A simple way to create more content is to start a podcast. Podcasts are helpful because they give your audience a new way to connect with you and get to know you. Plus, you can establish yourself as an industry leader, making the content production useful for your audience and you. That’s a win-win.
1. Connect with Your Audience on a New Level
When you host a podcast, you will connect with your audience differently than if you have only a text-driven blog. You can speak to them more directly and show your personality better, and you can connect with them longer and wherever they are.
2. Your Audience Can Listen on the Go
A really awesome feature about podcasts is that your audience can listen to your podcast from anywhere at any time. They could listen on a run, while cleaning house, driving in the car, or any number of other locations. You can be with them on a regular basis as they live their lives.
3. You Can Share Longer Content with Your Audience
When your audience reads a blog post, they won’t stick around most of the time if the post is too long. But, when you have a podcast they will listen to useful information for a lot longer than they will spend reading. You can have an hour-long podcast easily. You can provide a lot of information in an hour.
4. Interview Movers and Shakers
Industry leaders like to be interviewed on podcasts. If you have an appropriately-niched podcast, you can invite them to be interviewed on your show. When you get to know and connect with leaders like this, you start being seen as a leader. Some people call it the “Oprah Effect”.
5. Get Invited to More Events to Speak
As you stick to your podcast on a good schedule, providing entertainment, information, engagement and useful information to your audience while connecting with industry leaders, you’re going to notice that you eventually start getting invited to speak at events and on other podcasts. This will build your audience bigger and faster.
6. A Great Way to Repurpose Content
If you’re stuck for content ideas, a podcast will end all that. As you create even one podcast, it will become fodder for blog posts, eCourses, and other content if you repurpose it. Plus, you can repurpose content that you already have for your podcast.
7. Stand Apart from Your Competitors
There are far more blogs than there are podcasts. More than likely there aren’t as many who have blogs and podcasts. This will make you stand out against your competition and help you jump ahead.
8. You’ll Give Your Business a Voice
You’ve probably heard that you need to find your “business voice”, but sometimes that can be harder than you think. But, if you have a podcast, your personality on the podcast will become your business’s voice.
9. It’s Easy to Get Started (and Inexpensive)
Today, starting a podcast that sounds super-professional doesn’t take a lot of money. Most of the technology is probably on your mobile phone already. But, the best thing to do is start, and build from there when you feel you need more.